Oggs has carved out a loyal following by proving that free‑from baking can be every bit as joyful as the traditional kind.

Their cakes are entirely egg free and made with lower‑carbon, plant‑based ingredients, designed for anyone who wants indulgence without compromise.

What sets Oggs apart is their texture. The sponges are soft, light and genuinely delicious, with none of the dryness or chalkiness that often plagues gluten or egg‑free options. Their ethos is simple: cakes that are kinder to the planet and accessible to more people, without losing the pleasure of a proper treat.

The core range is already strong — from melt‑in‑the‑mouth Chocolate Afternoon Tea Cakes to bright, zesty lemon sponges and the family‑friendly Mini Cupcake Collective, which is designed to be safe for most allergies and loved by everyone from toddlers to grandparents. The bite‑sized cupcakes are especially good, soft and moreish, the kind you reach for with a cup of tea and accidentally finish the box.

Their new Christmas range builds on this with a festive flourish. Expect seasonal warmth, soft sponges and flavours that feel celebratory without being overly sweet. The Rhubarb and Custard Celebration Cakes, available in two and three tiers are standout centrepieces, hand‑finished and beautifully balanced, offering a nostalgic winter flavour wrapped in a modern, plant‑based bake. The Chocolate Fudge Celebration Cakes deliver rich comfort with a glossy finish that feels perfect for December gatherings, whether you are hosting or gifting.

What makes Oggs particularly appealing is how easy they are to enjoy. They are inclusive, ethical and genuinely tasty — cakes you can serve to a mixed‑diet crowd with confidence, knowing everyone will be happy.

You can buy Oggs cakes at Sainsbury’s, Tesco, Waitrose and Ocado, as well as selected independent retailers.