The refreshed proposition delivers a complete Out of Home transformation designed around operators: with a simpler range, refreshed packaging that highlights Cafédirect’s ethical credentials, and great-tasting coffee sourced through long-term partnerships that help farmers build more prosperous, resilient futures.

The evolution follows significant changes across the Out of Home coffee market. This has been alongside changes in the market that has seen ethical consumerism become the norm, and exponential growth in the types of venue that wants to serve not only coffee with purpose, but with provenance that means quality and flavour.

Cafédirect has spent more than 30 years championing responsible coffee sourcing, but recognised the need to make its Out of Home proposition easier to understand, easier to navigate and more relevant for today’s hospitality businesses.

“The Out of Home coffee market has evolved enormously over the last decade. Today, customers expect exceptional coffee wherever they are – whether that’s in a workplace, university, bar or transport hub. They want quality without compromise. For operators, that means finding a coffee that’s not only consistently delicious, but one they can feel proud to serve. Our refreshed range makes that easier, combining outstanding taste with coffee sourced through long-term partnerships with the farmers who grow it. Because we believe the best coffee comes from helping farming communities build prosperous, resilient futures, securing great coffee for generations to come.” – Eleanor Morris, OOH Trade Marketing Manager, Cafédirect

The portfolio includes:

  • House Espresso – a 1kg blend created specifically for bean-to-cup machines to deliver consistent, high-quality espresso
  • House Blend Filter coffee – a 60g and 180g sachet recognising customer’s need for quality filter coffee in high volume outlets
  • 100% Arabica Espresso Blend – a dedicated 1kg coffee designed for traditional espresso machines
  • Single Origin Colombian Filter Coffee – expanding Cafédirect’s filter offering for customers looking to deliver a more premium brewed coffee experience
  • A simplified portfolio designed to make purchasing decisions easier without compromising quality